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    <title>Dillon R. Carpenter: Field Notes</title>
    <link>https://dillonrcarpenter.com/blog/</link>
    <description>Working notes on video, digital marketing, and getting small businesses seen. From Muncie, Indiana videographer and filmmaker Dillon R. Carpenter.</description>
    <language>en-us</language>
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    <lastBuildDate>Mon, 14 Jul 2026 12:00:00 +0000</lastBuildDate>
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      <title>The video is done. Now what?</title>
      <link>https://dillonrcarpenter.com/blog/the-video-is-done-now-what/</link>
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      <pubDate>Mon, 14 Jul 2026 12:00:00 +0000</pubDate>
      <category>Marketing</category>
      <description>A finished video sitting in a folder isn't doing anything for anybody yet. Here's the after-the-shoot conversation I try to have with every client: cut it for where it actually plays, win the first frame, post where your buyers already are, turn one shoot into a month of content, and measure the thing that actually pays you.</description>
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